A pioneer in this relatively new niche, Tim says there’s a different attitude nowadays surrounding pregnancy than in the past. “A lot of that has been led by celebrities,” he says. "There are a lot of mums who are having children later in life. They treasure their pregnancy more because maybe they had to work at it,” Tim adds. Maternity photography requires a special touch that Tim has been careful to develop in a career working with lots of women. “My photojournalism background allows me to see this unique individual before me and capture what’s emblematic of who she is at that moment in her life,” Tim spends time getting to know the mum before the photo shoot, asking what she likes about her body and what she doesn’t like. “You have to be sensitive and careful with the mums you’re working with,” he says. “That helps me create a unique portrait of her.” Poses range from a tight shot on the mummy’s pregnant tummy with mum and dad's hands clasped to three-quarter and full-length portraits to fully or partially clothed and tastefully posed nudes. “My whole mantra about wanting them to feel beautiful is really about wanting them to see the beauty in their pregnant body,” he emphasizes. Tim’s images are almost exclusively printed in black & white and sepia, however he does shoot a mix of colour and black & white with colour infused. Tim says " The mums are usually more relaxed when they come to photo shoot with their partners. The dad also carries an enormous contribution to the photographs."